Senior Sales Manager – Industrial Product Solutions

Etteplan is seeking an experienced Senior Sales Manager to drive growth within selected industrial equipment and machine manufacturer customers globally. The role focuses on sectors such as defense, energy, mining, and autonomous vehicles, helping clients advance their R&D in embedded software, electronics, and hardware design services.

Your Role

You will drive sales by discovering customer needs, developing opportunities, and building offers for existing and new accounts. Key responsibilities include:

• Driving sales growth through a value and solution-based approach.
• Developing and executing customer sales plans to penetrate strategic accounts and engage multiple stakeholders.
• Acting as a bid manager for assigned sales cases.
• Participating in regional and global sales campaigns.
• Taking accountability for sales targets.

Requirements

• Minimum of five years of proven success in international business solution sales within the engineering or technology services industry, specifically selling to industrial equipment and machine manufacturers.
• Proven B2B sales track record in industrial product and embedded solutions (embedded software, electronics design, system integration, and secure connectivity).
• A wide network of contacts among industrial equipment and machine manufacturing companies, particularly in the defense, energy, mining, and autonomous vehicle sectors.
• Professional end-to-end sales capability, including pipeline management, consultative dialogue, coordinating bid teams, and leading contract negotiations.
• Strong domain expertise in embedded and industrial product technologies (e.g., power electronics, motor control, Edge AI, industrial communication protocols, and cybersecurity).
• Master's degree in technology, economics, or another relevant academic degree.
• Fluency in both Finnish and English is mandatory; proficiency in German or Swedish is appreciated.
• Proactive, analytical, and customer-centric mindset with the ability to work under pressure and identify new opportunities.

Work Conditions & Benefits

• Location: Preferred location is the Helsinki area, but Tampere, Oulu, or Jyväskylä can be considered.
• Travel: Approximately 20% travel required, mainly in Finland and Central Europe.
• Development: Opportunities for rapid personal development through coaching, training, and experience exchange in a growth-oriented international company.