Spezialist (m/w/d) Customer Interaction (Betriebswirt/in (Hochschule) - Werbung, Marketingkommunikation)

For our renowned client from the automotive industry, we are looking for a motivated and internationally minded professional to support innovative customer communication and campaign management activities across European markets.

What you can expect?

• You will, together with Colleagues from all over Europe, steer 1:1 communication activities across the European markets, with focus on Legendary moments and with the goal to ensure a consistent approach along the Customer Journey
• You will oversee 1:1 campaign operations performance and will be responsible to steer third party agency on a European level for this domain
• You will exchange regularly with the Customer Journey Managers in the Markets to gather inputs and requirements and to showcase measures, results and insights
• You will define measures and action plan to boost BMW Services 1:1 communication via all the channels for the European Markets
• You will steer loyalty programs across Europe, with the aim the reach an optimized and harmonized approach among the Markets, creating synergies and a consistent approach towards the customers, in close cooperation with our central function.

What should you bring along?

• Studies in business administration, business analytics, computer science or related subjects, with a specialization in marketing, media or consumer research
• Relevant practical experience in customer relationship management, customer experience management or digital marketing
• Expert knowledge in campaign automation tools mandatory
• Proven track-record on high-scale campaign automation in a major industry (preferable e-commerce, automotive, telecommunication)
• A customer-focused and quality-oriented attitude combined with analytical skills
• Ability to present results clearly to all types of audiences in both written and oral communication
• Languages: English fluent, German a plus but not mandatory.