For our renowned client from the automotive industry, we are looking for a motivated and internationally minded professional to support innovative customer communication and campaign management activities across European markets. What you can expect? - You will, together with Colleagues from all over Europe, steer 1:1 communication activities across the European markets, with focus on Legendary moments and with the goal to ensure a consistent approach along the Customer Journey - You will oversee 1:1 campaign operations performance and will be responsible to steer third party agency on a European level for this domain - You will exchange regularly with the Customer Journey Managers in the Markets to gather inputs and requirements and to showcase measures, results and insights - You will define measures and action plan to boost BMW Services 1:1 communication via all the channels for the European Markets - You will steer loyalty programs across Europe, with the aim the reach an optimized and harmonized approach among the Markets, creating synergies and a consistent approach towards the customers, in close cooperation with our central function. What should you bring along? - Studies in business administration, business analytics, computer science or related subjects, with a specialization in marketing, media or consumer research - Relevant practical experience in customer relationship management, customer experience management or digital marketing - Expert knowledge in campaign automation tools mandatory - Proven track-record on high-scale campaign automation in a major industry (preferable e-commerce, automotive, telecommunication) - A customer-focused and quality-oriented attitude combined with analytical skills - Ability to present results clearly to all types of audiences in both written and oral communication - Languages: English fluent, German a plus but not mandatory.