Autojuht-kuller
Digital Marketing Manager Work tasks: KJ Tours is looking for a Digital Marketing Manager / E-marketing Specialist whose main task will be to develop the company’s digital marketing and increase the number of high-quality customer enquiries and sales in the Estonian and Latvian markets. Duties and responsibilities: developing and implementing the digital marketing strategy for KJ Tours; managing and developing Facebook and Instagram channels; planning, setting up, managing, and optimising Meta Ads campaigns; coordinating Google Ads campaigns and monitoring their results when necessary; planning marketing campaigns for different target groups and languages: Estonian, Russian, Ukrainian, and Latvian when needed; creating and coordinating the implementation of a social media content calendar; preparing posts, stories, Reels, and advertising copy in cooperation with designers, content creators, and the sales team; developing advertising offers and campaigns for tourism products, travel packages, and special offers; making proposals to improve website conversion; cooperating with the IT team to improve the website, forms, CTA buttons, analytics, and technical solutions; monitoring the correct use of Google Analytics 4, Google Tag Manager, Meta Pixel, and UTM tags; analysing sources of customer enquiries: website, Facebook, Instagram, advertising, email, WhatsApp, and other channels; monitoring CRM and marketing data in cooperation with the sales team; analysing marketing performance: number of enquiries, cost per lead, conversion rate, sales, and campaign profitability; preparing weekly and monthly marketing reports for management; continuously optimising marketing activities based on data and sales results; proposing new ideas and solutions to improve the company’s visibility, brand trust, and sales results. We offer: We offer the opportunity to work in a growing tourism company, KJ Tours, which operates in the Estonian and Latvian markets and helps clients find suitable trips, holiday packages, and tourism solutions. We offer: interesting and varied work in the tourism and travel sector; the opportunity to directly influence the development of the company’s marketing and sales; the opportunity to build a digital marketing system, not just complete individual tasks; cooperation with management, the sales team, and the IT team; the opportunity to work in a multilingual environment; flexible working arrangements by agreement; the possibility of partial remote work; development opportunities as the company grows; the opportunity to implement your own ideas and see their direct impact on results; a supportive team and open communication; clear goals and regular feedback; the opportunity to move towards greater responsibility and full-time work in the future. This role is suitable for someone who wants to see the real results of their work: more high-quality customer enquiries, a better marketing system, and growing sales. For us, practical thinking, responsibility, and the ability to work with numbers are important. We value a person who does not do marketing only for visibility, but understands that the ultimate goal of marketing is to bring real customers and sales to the company. Other requirements: We expect the candidate to have: practical experience in digital marketing; experience with Meta Ads; an understanding of the connection between social media, website, advertising, and sales; the ability to work with data and results; knowledge of GA4, GTM, Meta Pixel, and UTM tracking; good organisational skills and independence; the ability to cooperate with sales, IT, and management teams; knowledge of Estonian and Russian; English or Ukrainian will be an advantage; an interest in tourism, travel, and customer behaviour. We are not looking only for someone to publish social media posts, but for a person who can help build an effective digital marketing system: advertising → website → enquiry → CRM → sale → report. We expect the candidate to be independent, responsible, and practical in their thinking. The ability to work with numbers, analyse results, and make decisions based on data is important. The candidate must understand that the goal of digital marketing is not only visibility or attractive content, but high-quality customer enquiries and sales. We expect good organisational skills, accuracy, initiative, and the ability to cooperate with the sales team, IT team, and management. An interest in tourism, travel, customer behaviour, and digital sales will be an advantage. The right candidate is someone who can see the whole process: advertising → website → enquiry → CRM → sale → report. Option to work from home: Yes Working load, shifts: 0,5-0,75
Marketing assistant (2 years)