Payroll Manager (Lohn- und Gehaltsbuchhalter/in)
We’re looking for a Channel Go-To-Market Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials. Job Requirements: - 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS. - Proven track record balancing strategic planning with tactical campaign management. - Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements). - Experience working with regional teams and external agencies to produce localized, co-branded assets. - Strong project management skills and comfort with marketing tools - Strong understanding of leveraging Generative AI systems and tools to support efforts - Skills & Attributes - AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions. - Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy. - Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities. - Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences. - Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization. - Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority. Job Responsibilities: Strategic GTM Planning - Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances - Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation. Tactical Execution & Partner Enablement - Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities. - Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution. Regional SME Management - Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc. - Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand. Joint Pipeline & PerformanceTracking - Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure. - Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews. Ad Hoc Field Event Support - Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination. Job benefits: - Your Equipment: Mac or Microsoft – you work with the IT equipment of your choice. - Your Pension: We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts. - Your Discounts: Enjoy attractive employee discounts via Bitkom with numerous well-known providers. - Your Extra: Shop with the Edenred gift card, with an average of €20 per month. - Your Stock Options: After one year with us, you have the opportunity to participate in our stock option program. - Your Flexibility: With your flexitime account, you can make up for longer days at any time. - Your Birthday: Celebrate yourself with a special day off on your birthday. - Your Engagement: Use a special vacation day to engage in social or environmental causes.