Channel GTM Manager (Betriebswirt/in (Fachschule) - Marketingk./B. Prof. Wirtsch.)

We’re looking for a Channel Go-To-Market Manager to execute our to-and-through partner-led go-to-market growth in EMEA. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials.

Job Requirements:

• 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.
• Proven track record balancing strategic planning with tactical campaign management.
• Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
• Experience working with regional teams and external agencies to produce localized, co-branded assets.
• Strong project management skills and comfort with marketing tools
• Strong understanding of leveraging Generative AI systems and tools to support efforts
• Skills & Attributes - AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
• Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
• Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as  trusted local authorities.
• Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
• Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
• Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.

Job Responsibilities:

Strategic GTM Planning

• Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
• Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.

Tactical Execution & Partner Enablement

• Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
• Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.

Regional SME Management

• Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought       leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
• Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.

Joint Pipeline & PerformanceTracking

• Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
• Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.

Ad Hoc Field Event Support

• Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.

Job benefits:

• Your Equipment: Mac or Microsoft – you work with the IT equipment of your choice.
• Your Pension: We contribute 20% to your company pension scheme (BAV) and also cover ongoing contracts.
• Your Discounts: Enjoy attractive employee discounts via Bitkom with numerous well-known providers.
• Your Extra: Shop with the Edenred gift card, with an average of €20 per month.
• Your Stock Options: After one year with us, you have the opportunity to participate in our stock option program.
  -  Your Flexibility: With your flexitime account, you can make up for longer days at any time.
• Your Birthday: Celebrate yourself with a special day off on your birthday.
• Your Engagement: Use a special vacation day to engage in social or environmental causes.