PROGRAMMATIC MEDIA BUYER (RTB)

SET UP, OPTIMISE, AND MANAGE RTB/PROGRAMMATIC CAMPAIGNS ACROSS MULTIPLE AD NETWORKS, UTILISING A WIDE VARIETY OF AD FORMATS. ANALYSE PERFORMANCE DATA AND APPLY ONGOING OPTIMISATIONS TO IMPROVE ROI, CPA, AND CONVERSION VOLUME. EXECUTE DAILY CAMPAIGN MANAGEMENT TASKS, INCLUDING BIDDING, PACING, CREATIVE ROTATION, AND AUDIENCE TARGETING. MONITOR CAMPAIGN DELIVERY AND TROUBLESHOOT ISSUES RELATED TO TRACKING, DISCREPANCIES, VIEWABILITY, OR BRAND SAFETY. BUILD AND TEST AUDIENCE SEGMENTS, TARGETING STRATEGIES, AND CREATIVE VARIATIONS., 1 - 3+ YEARS OF HANDS-ON PROGRAMMATIC BUYING EXPERIENCE. EXPERIENCE WORKING WITH AT LEAST ONE MAJOR AD NETWORK UTILISING AD FORMATS INCLUDING BANNER, NATIVE, PRE-ROLL, PUSH, AND POP-UNDER. PROVEN EXPERIENCE, Please note that copy of the letter and CV sent to the employer should also be sent to the (EURES ADVISOR, PANAYIOTA PANAYI, ). Please include the national vacancy reference number